(PCM+)Frocks & Fashions

Your One-Stop Shop for Bridal & Prom Wear

The following article appeared in the print issue of Ponca City Monthly magazine, which includes hyperlocal stories about Ponca City. Get full access to all online articles, videos, and content by becoming a paid subscriber. We offer free and paid subscription plans. Find rack locations to pick up your free print copy here, or subscribe here to get online access plus exclusive content.

Formal wear boutique Frocks & Fashions has been a staple in our area for over 40 years. The boutique is owned by Roxane Denton and located at 213 E. Grand Avenue in downtown Ponca City. The boutique was originally opened in Blackwell by Roxane’s mother, Edie Denton.

Roxane remembers going shopping with her mom for her first formal dress when she was in the ninth grade. Because there wasn’t a local dress boutique at the time, they traveled to Oklahoma City to shop. She remembers the day fondly. They went to several stores, but ended up buying the first dress she had tried on. Roxane and Edie had so much fun that day, and the trip remains a core memory for Roxane. It was clearly a memorable day for Edie as well, because it was after that trip that Edie opened Frocks & Fashions in downtown Blackwell. Roxane said Edie wanted to give people the opportunity to find and fall in love with a dress the way her daughter did on that fated trip.