(PCM+) Got Chrome?
(PCM+) Got Chrome?
Story by Theresa Sacket | Contributing Writer
The following article appeared in the print issue of Ponca City Monthly magazine, which includes hyperlocal stories about Ponca City. Get full access to all online articles, videos, and content by becoming a paid subscriber. We offer free and paid subscription plans. Find rack locations to pick up your free print copy here, or subscribe here to get online access plus exclusive content.
Near Tonkawa, just off I-35 stands a vertical truck sign, originally reading “We Fix Trucks” and now “Got Chrome?” A famous marketing symbol, now featured in numerous publications and college textbooks. This unique billboard is an upended big rig grounded vertically with interior poles planted 11 feet in cement. Cliff Wilkins is the visionary for this sign, a landmark that gets many roadside pictures and has withstood many Oklahoma storms.
In 1965, Cliff started Cliff Wilkins Trucking, focusing on hauling cattle and rebuilding trucks. By 1987, Cliff, along with his son Brett, expanded their operations by founding Wilkins Oklahoma Truck Supply, Inc., in Tonkawa, Oklahoma. This new venture provided repair services, a 24/7 service truck and a wrecker service, while continuing their truck rebuilding business.
The demand for “shiny” parts to customize trucks led to the creation of a retail section that sold nut covers, hubcaps, mudflap weights and bumpers. This segment grew as customers requested more custom parts for their vehicles, transforming the business into a renowned supplier for truck enthusiasts worldwide.
Wilkins Truck Chrome boasts a global customer base, serving truck owners from single units to entire fleets. The company’s deep knowledge and extensive experience ensure each customer receives personalized service, whether they’re decking out their “home away from home” or maintaining their fleet. Wilkins Truck Chrome serves customers globally, shipping to countries like the UK, Australia, New Zealand and more. Committed to being the best rather than the biggest, the company thrives on its reputation for exceptional customer service and high-quality products.
The popular Busted Knuckle Truck Show originated from customer demands, celebrating drivers’ customizations and visions. Since its inception in 2010, the show has grown to feature over 450 trucks annually, highlighting the pride drivers take in their vehicles. All are welcome Sept. 20, 2024, to check out this year’s show. You can see all the trucks, enjoy food and live music, grab a drink at the Bad Apple Bar and make lasting memories! The Busted Knuckle Truck show is the “working man’s” truck show; there are no prizes given out, but everyone comes together to show pride in what they have and to reminisce. This show is one more example of how the Wilkins strive to be the best rather than the biggest.
In recent years, Wilkins Truck Chrome expanded their showroom, adding a museum to showcase some of Cliff and Brett’s most remarkable custom trucks. One of the standout trucks in the showroom is the “Low Commotion.” This beautiful truck is a1969 Peterbilt. The Wilkins family spent nine years building out its customized features; it has all the bells and whistles, a true feast for the eyes! Also featured in the showroom is a 1934 Ford. The Wilkins made memories driving this classic car in the Great Race of 2006. They were one of three families from Kay County to participate in this coast-to-coast race.
The team at Wilkins Truck Chrome is invaluable, with many members serving over 17 years. Each employee, from founders Cliff and Dolores Wilkins to the latest generation, contributes unique skills to ensure the business’ success. The dedication of the staff, combined with a loyal customer base, drives the family-owned business forward.
A special thanks goes out to all their employees: Clifford Wilkins, Founder and President; Dolores Wilkins, Founder and Secretary, also retired; Brett Wilkins, Founder and Vice President; Kimber Wilkins, Treasurer; Cody Vaverka, Operations Manager; Tanner Wilkins, Antique Truck Specialist; Karen Patton, Buyer and Customer Service; Kyla Grose, Marketing and Social Media Manager and Customer Service; Hali Wilkins, Office Assistant and Customer Service; Brett Fruits, Customer Service and Freight Management; Leo Trejo, Shop Manager; and Ben Jones, Shop Assistant. The future of Wilkins Trucking depends on the Fourth Generation being a part of the business … Brooks Grose, Bennett Grose and Jasper Wilkins.
In addition to the Wilkins passing down their knowledge and expertise of the trucking industry to each new generation, there have now been five generations of Timber Wolves roaming the grounds and as much a part of the family as anyone else. The newest Timber Wolf pup, JoJo, was born this year and is sure to greet you when you visit.
Another fun fact about Wilkins Truck Chrome is that some of their trucks were used in the original Twister movie. In the most recent movie Twisters, several of the vehicles used in the movie were kept in their lot during production and some of their hood ornaments and bumper stickers got put on some vehicles … we’ll have to watch the movie to see if their merch made the final cut.
The next time you’re driving down I-35, take time to stop by Wilkins Truck Chrome. In addition to everything you could need for a big rig, they have merch for everyday shoppers, including tumblers and T-shirts, and best of all, they always have a welcoming smile, hot coffee and stories to tell.
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