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Ponca City, Oklahoma
Ponca City Monthly
poncacitymonthly.com·June 9, 2026

Community

Keep the Rodeo Spirit Rolling at DXDT in Downtown Ponca City

When the last float passes and the final horse trots down Grand Avenue, the celebration in Ponca City is far from over.

Keep the Rodeo Spirit Rolling at DXDT in Downtown Ponca City

On Saturday, June 13, immediately following the 101 Wild West Rodeo Parade (which kicks off at 10:00 a.m.), the community is invited to stay downtown and continue the fun at DXDT (Down by Downtown), a lively family-friendly event hosted by the Ponca City Arts & Humanities Council and Ponca City Main Street. The festivities will take place at Veterans Plaza, located at 4th Street and Grand Avenue, and continue until 2:00 p.m.

DXDT has become a popular way to gather for music and fun while showcasing everything that makes Downtown Ponca City a special destination. This year's event features live music from Shasta Martin and Cowboy Bob, whose blend of country and western influences provides the perfect soundtrack for a rodeo-filled afternoon. Guests can relax, enjoy the music, and soak in the vibrant atmosphere that fills downtown during one of the city's most celebrated weekends.

Food trucks and local vendors will be on site serving a variety of delicious options, including Marshall's Kitchen, Taco's San Miguel, Sweets by Kitty, Veterans Landing Hot Dog Basket, and Vortex Alley Brewing. Children and families can enjoy hands-on Make & Take Americana Crafts, bounce houses, corn hole, and other family-friendly activities. Whether you're grabbing lunch after the parade, spending time with friends, or entertaining the kids, DXDT offers something for everyone.

The event encourages residents and visitors to explore Downtown Ponca City. Local retailers and businesses will be participating with sidewalk sales, special promotions, giveaways, and the popular Downtown Dollar Buy One, Get One promotion. Who doesn't love a good BOGO?!

The Ponca City Main Street Downtown Dollars is a digital community gift card for Ponca City. It can be used at over 25 local businesses, and 100% of every dollar goes directly to small businesses in Ponca City. These digital cards are available in any amount from $25 to $250 and never expire. Buy one for yourself or gift it to someone who loves supporting local. Follow the link for more information on how to take advantage of Ponca City Main Street's Downtown Dollar Gift Card promotion: https://ponca-city.yiftee.com/

Families can also stop by the library for the Kids Rodeo Round-Up and enjoy additional rodeo-themed activities happening throughout the district.

But before Saturday, from June 1–13, Downtown Ponca City will be buzzing with rodeo spirit as local businesses participate in the 101 Rodeo Retail Round-Up, helping visitors find everything they need to get rodeo ready. Whether you're shopping for boots, hats, western wear, gifts, or simply enjoying one of our wonderful local restaurants and coffee shops, downtown is the place to be.

Downtown businesses are rolling out the welcome mat, making June 13th the perfect day to shop local, dine, drink, and discover everything the heart of Ponca City has to offer. From finding the perfect western outfit to enjoying a cool drink, unique shopping opportunities, and live entertainment, there are plenty of reasons to make downtown your destination after the parade.

So, when the 101 Wild West Rodeo Parade comes to an end, don't head home—head to Veterans Plaza and keep the celebration going at DXDT. Rodeo weekend only comes around once a year, and Downtown Ponca City is ready to make the most of it.